Change can be a scary thing. In fact, it is notoriously known for being intimidating. We have all entered new chapters of our lives with an understandable wariness. Be it the first day of school, a new job, or even deciding to trade in your old, reliable phone for a new, state-of-the-art-one. The reason that change is so scary is …

There are several misconceptions around the virtual events industry that we feel the need to debunk. The post-pandemic era has revealed a new landscape, fuelled by globally accelerated digital transformation. This has resulted in a rise of virtual and hybrid events. Your routes to market and brand engagement have likely seismically shifted from the way they were a few short …

It’s not unusual for the night before a big event to feel somewhat different, although this year there is definitely a heightened sense of uncertainty engulfing the atmosphere. Unfortunately, many of us have become accustomed to the feeling of ambiguity over recent months, and this is not an emotion you want to translate into your events.   Whilst there is an element of …

Sit back, have a coffee. Enjoy the story.   A lot of our childhoods involved people reading us stories. Whether it was action, fantasy or fairy tales, being transported into another world is always something that excites and sparks our imagination. Picture books were one of our personal favourites, making the words come to life and dance off the page, making …

A well-known downside of physical events is that it can be difficult to effectively showcase your products, concepts and prototypes. With an often overwhelming number of exhibitors in attendance, it can be difficult to take centre stage and have all eyes on you. With the significant amount of money invested into event attendance, and brand awareness no doubt acting as a key …

First of all, what is it?   The term ‘gamification’ was first coined by British computer programmer and inventor, Nick Pelling (for those who remember the game Frak!) in 2002 and went on to hit the mainstream thanks to Foursquare in 2009.    Twelve years later global gamification is now one of the fastest-growing markets to date with WBOC valuing it at 2.17 billion USD [1]. They go on to explain that “this growth …

From monkeys to iPads, our evolutionary path is ever in motion with our journey down the digital road always accelerating. We already know that the digital landscape has dramatically transformed. If we look at the evolution of technology, it has progressed rapidly in just a small handful of years and shows no sign of slowing down any time soon. It’s for this …

Unless you’re in the digital marketing space, when we say the word “avatar” it’s probably difficult to not think of the cool blue James Cameron ones. However, from movies and games to the world of digital, avatars have transformed the way we can portray ourselves and our businesses online.  The definition of an avatar in the technology industry is as …

“Our business is agile, forward-thinking, and innovative!”   Does this statement sound familiar to you? Probably.  The thing is, these are fantastic attributes for a business to have if they actually mean it. We won’t lie to you; we would use these words to describe Virtual Visitor because we know we can put our money where our mouth is and evidence this in a truly authentic way.  Whether …

The term sustainability typically is associated with anything environmental – green fields and blue skies if you will. One thing people tend to forget is the cross over sustainability has with businesses – whether this be in definition or in practise. In light of this, the Cambridge dictionary offers two definitions for the term1:    “The quality of being able to …